Diablo IV

“THY WILL BE DONE”

With the release of their next installment, the decades-old Diablo franchise wanted to connect with a new generation of fans. And if there’s one thing Gen Z knows, it’s being your authentic self.

LAUNCH VIDEO | Thy Legend Be Born

An anthem kick-off to the campaign, letting you know that in Diablo, you reign supreme.

PRINT | Thy Image Be Praised

Ads highlight the everyday champions of Diablo.

OOH | Thy Throne Be Claimed

Interactive wild postings act as photo ops that put you center stage.

DIGITAL | Thy Path Be Chosen

Users encounter contextual ads where choice rules.

PARTNERSHIP | Thy Fantasy Be Fulfilled

An unlikely collab to create the most devilish of customizable plushies: Diablo x Build-A-Bear.

APP INTEGRATION | Thy Power Be Raised

Your character goes anywhere you do with a tie-in to their existing mobile game Diablo Immortal.

SOCIAL | Thy Build Be Done

We challenge fans to share how they make Diablo IV their own.

Copywriters: Eli Shapiro, Alex Tortora, Alex Kirschenbaum, Cameron McCumby
Art Director: Aimee Hernandez

SPEC WORK