Outshine

“REAL FANS. REAL FRUIT.”

Outshine needed to hold onto its spot as the #1 healthy fruit pop. But how could they stand out in an already crowded frozen aisle? The pitch-winning idea: Let their dedicated fans speak for themselves — by dramatizing actual, real-life reviews.

SOCIAL

Our interactive campaign was a natural fit for social, where even famous influencers like @kelladactyl could join the party.

DIGITAL DISPLAY

Cherry-picking the best audience comments was a big part of the fun. The client loved the concept so much, they even created a page where fans could continue to send in reviews — and inspire the next campaign, and the next.