CareCredit

“I CAN”

Healthcare credit card brand CareCredit wanted a fresh way to stand out in an otherwise sterile health and finance space. The “I Can” campaign — viewed more than 10 million times in its first week of launch — used offbeat humor to celebrate everyday people truly feelin’ themselves as they put their health first.

HDM Awards Gold Winner

SOCIAL

Building awareness meant showing up on social without sounding like a credit card brand.

DISPLAY