Panda Express

“BACK WITH A BANG”

The explosive return of a crowd-favorite dish deserved an equally explosive launch. With stunt crews, CGI shrimp, and a Mandarin-language cover of Charli XCX’s “Boom Clap” for its 10th anniversary, this campaign got people fired up.

“HOWEVER YOU PANDA”

Panda Express had never done a brand campaign around their core menu. The idea: when it comes to your favorite meals, it’s not just about what you eat, but how.

Winner: EDO Most Effective Ads

SOCIAL

Our organic content averaged 10-100k views each and brought the love of Panda to a younger audience.

(I also wrote Panda Express’s first-ever Threads post:)